As everyone knows, new Kylie Cosmetics products sell out quickly. The latest selection, 2017’s Holiday Collection, was released less than 24 hours ago, and is nearly sold out already. Which is why Kylie Jenner’s Black Friday sale is so significant.

Kylie revealed on Thanksgiving that she’d be giving her fans an extra special treat for the holiday, with a sale running right through until the end of Black Friday. And the discount is pretty amazing:

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With 40% off of all lip products (including her inimitable lip kits), and 30% off all palettes, Kylie’s Black Friday discounts are solid. As usual, it’s likely that products will start to sell out quickly, especially with so much money off.

It’s been a busy fortnight for the youngest Jenner sister, who also just launched her in-store collaboration with Topshop, featuring pop-ups in seven cities across the United States.

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With pop-up stores in Topshop branches in Los Angeles, Las Vegas, Miami, Chicago, New York, Houston, and Atlanta, you’ll be able to buy Kylie Cosmetics in person until December 20. To make the trip to store worthwhile, Topshop is carrying two special Kylie Cosmetics sets, including exclusive lip colors in beautiful marble packaging:

If you’ve eaten too much turkey today, and currently can’t move from the couch, then online shopping is just the therapy you need. Plus, what better way to start your lip kit collection than with 40% off. It makes sense, right?

The Kylie Cosmetics Black Friday sale starts at 9pm PST on

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