Beauty


Kylie Cosmetics is coming to a store near you. Well, kind of. The 20-year-old beauty mogul just inked a deal with TopShop that will make the retailer the the first brick and mortar space to carry the youngest Kardashian-Jenner’s cosmetics line. According to a news report from WWD, starting on November 20th, Kylie Cosmetics—the, ahem, $420 million makeup brand—will launch seven pop-up shops. These will settle in seven TopShop stores in top performing markets across the U.S. The lucky residents of Los Angeles, Atlanta, Houston, Las Vegas, Miami, Chicago, and New York will be able to grab in person Jenner’s lipsticks, palettes, Kylighters, and blushes. Jenner may have hinted of this announcement last night on Instagram, for those paying close attention.

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This isn’t the reality star’s first pop-up experience—Jenner has had a number of successful temporary shops in New York and Los Angeles. “My own pop-up shops have been so successful and I can’t wait to bring the Kylie Cosmetics pop-up experience to more of my fans across the country,” Jenner said in a statement to WWD.

Kylie Cosmetics will join Jenner’s other partnerships with TopShop: Kendall and Kylie Jenner sell lingerie and swimwear at Topshop under their brand Kendall + Kylie.

This is a big move for Kylie Cosmetics, as before the product line was utilizing the direct-to-consumer model with promotion solely done on Jenner’s social media platforms. If you remember, Kylie and Kris Jenner sat down for an in-depth interview on the future of Kylie Cosmetics for WWD back in August. The proud momager boasted that the brand was completely in the younger Jenner’s name with no outside financial investors, although they wouldn’t shut down a potential deal down the road. “If one of the big ones came along and was to buy Kylie, I think it would be a very exciting time.”

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