Sia is the newest spokeswoman for M.A.C.’s VIVA GLAM Lipstick. The pop star’s debut lipstick with the brand is a warm and bright red shade named VIVA GLAM Sia. The color is meant to speak to the artist’s avant-garde style and boundary pushing persona.

Courtesy of M.A.C.

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All proceeds from the VIVA GLAM products go to ending HIV/AIDS and the campaign has raised over $470 million to date. Sia joins an impressive lineup of former VIVA GLAM faces, including Rihanna, Ariana Grande, Lady Gaga, and Nicki Minaj.

The lipstick will be available at select M.A.C. locations on January 25th, but you can still buy other products from the VIVA GLAM collection and donate to a truly worthy cause in the meantime here.

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