“Enter the room with glitter and leave with a wink.” That’s the philosophy of Too Faced Cosmetics, a brand that has made cult favorites out of playful beauty must-haves like their scented Sweet Peach collection and the Chocolate Bar Eye Palette. It’s also the perfect description of the Better Than Sex Shoe—a glittery pink stiletto dreamed up by Jerrod Blandino, co-founder and chief creative officer of the brand. Blandino announced earlier this month that the shoe will launch in October and now, he’s tapped Real Housewives of Beverly Hills personality and singer Erika Jayne to star in the Better Than Sex video, which is also slated for release later this month.

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Blandino, who has given fans previews of upcoming eye shadow palettes and glitter face masks on social media, announced that the Better Than Sex Shoe would be available in October at the Better Than Sex pop-up store in New York. Jayne has also teased the video on Instagram, posting a snapshot of a “Better Than Sex” director chair. “I may be “too” people and I am ” Too Faced,” she captioned the photo.

The stiletto was inspired by the Better Than Sex Mascara, one of the brand’s best-selling products. While the mascara comes with an hourglass bristle brush inside a pink and pretty tube, the Better Than Sex Stiletto is coated in pink glitter, comes with clear side panels, and features dimensional lashes on the back of the heel. The soles are also fittingly inscribed with “Better Than Sex.”

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Too Faced

Too Faced partnered with Mink Shoes, a vegan Italian shoe company, to bring the stilettos to life. The shoe took nearly a year to design and much detail went into creating the “Cinderella-style” side panels and the dimensional lashes that “add a little wink as you leave the room,” Blandino says.

The Better Than Sex heels will retail for $225 and will be launching on October 19th on They will be available for a limited time at the Better Than Sex pop up in New York.

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