Beauty


Verb is the latest beauty brand to enter the swelling pool of cult-worthy brands, thanks to the créme de la créme of its product line, the Dry Shampoo. Closed mouths don’t get fed, so when fans started pining for a spray version of the beloved shampoo, Verb responded with not just one variation of the dry shampoo, but two: Dry Shampoo Light and Dry Shampoo Dark, which the brand claims has already amassed a 2000-person waiting list before even hitting shelves.

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In the first 12 hours of announcing the new product, over 1,000 people flocked to the site to sign up to get their hands on the Verb’s new dry shampoo launching on May 1.

Verb’s Dry Shampoo Light and Dry Shampoo Dark ($16 each) is formulated to cater to all textures and hair shades, from light blonde and pastel strands to jet black. The Dry Shampoo Light formula features a purple tint to eliminate brassy tones after bleaching and coloring, while the dark version “is a medium brown that is designed to disappear in darker hair colors” according to Verb.

In addition to the dry shampoos, Verb recently unveiled its Sea Texture Spray. With the help of its seaweed, kelp, sea salt and quinoa protein ingredients, the Sea Texture Spray gives hair a soft, weightless hold and volume all for a cool $16.

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The waiting list is expected to soar to 10,000 signees by the time Verb launches its newest products but in the interim, you can shop Verb’s other top-sellers like the new Ghost Dry Oil or Sea Texture Spray here.



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