Maybe it’s a whispery nude, a cherry bomb red, or a shocking fuchsia—whichever hue you gravitate toward, there’s no denying, it’s your wear-with-everything signature. But as YSL proves, claiming a lipstick as your own is about much more than just the color. Enter the customizable YSL Rouge Pur Couture lipstick, which offers every shade in the rainbow, a case in leopard, heart, lip, or star print, and the option to engrave it with your name, a mantra, or your own brand of cool. Before committing to your case, check out our videos and the personalized tubes we created for inspiration.

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