With more than ten years of experience in the fashion world, plus a combined 672,000 followers on Instagram alone, it should come as no shock that plus-sized lifestyle consultants and bloggers Nicolette Mason and Gabi Gregg are finally giving the people what they want: a fashion line comprised entirely of pieces designed to fit bodies just like their own. Launching today, Premme is a collection for women who are A.) sizes 12 to 30 and B.) sick of watered-down (read: lame) plus-size clothing and C.) looking for something more fun and directional.
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“We didn’t want to compromise on style,” the duo told ELLE.com regarding the Premme ethos. “We wanted great fabric choices that were quality but still at an accessible price point.” The clothes are unabashedly feminine—after all, Premme is a mashup of the words premiere, premium, feminist, and femme—and each piece retails from $30 to $89. Highlights include figure-hugging jumpsuits and dresses, off-the-shoulder tops, and maybe most notably, a sure-to-sell out denim jacket that reads FEMINIST AF. Shop the collection on premme.us, but first read ahead for a few secrets from the style influencers.
Looking pulled together doesn’t have to be that hard.
“Sometimes it’s as simple as adding a swipe of lipstick or a giant pair of sunglasses—especially in the summer. I’ve also been living in off-shoulder looks this summer. I love the extra flash of skin,” says Mason. “A lightweight dress is definitely a go-to of mine when I want an effortless-yet-polished look,” suggests Gregg.
Incorporate jackets—even in this weather.
“In the colder months I live in my leather moto jackets, but when the temps don’t let me go there, I still want a piece of outerwear to finish a look, so denim it is,” says Mason. Adds Gregg, “I know it’s summer, but a great leather jacket is definitely my secret weapon. Throwing it on immediately makes almost any outfit better. A denim jacket over the shoulders can also give that same cool-girl effect.”
Mine your friends for valuable style advice…
“Believe it or not, I was not a big shoe girl pre-Nicolette! She’s definitely rubbed off on me in the accessories department. Now I know the importance of a great shoe,” says Gregg. As for what Mason has learned from Gregg, “Gabi has taught me to experiment with more colors! I used to wear all black all the time. I can’t believe my wardrobe is a full-on rainbow now.”
But remember, traditional style rules are meant to be broken.
“One thing that always bugs me is the pressure to wear ‘flattering’ pieces. What does that mean, anyways? That we have to create the illusion that we’re much smaller than we are? Trends and silhouettes in fashion aren’t always about ‘flattering’ a figure. We’re both individuals who don’t want to compromise on style or experimenting with trends because of our bodies. We designed our sheer mesh dress with an oversized fit in mind. We say, if you like it, wear it. It’s that simple,” says Mason. Gregg agrees: “I love oversized, boxy dresses. It’s so funny because everyone is so averse to them since muumuus were all plus-size women had for so long. But since the oversized look is trending right now, I don’t think we should have to avoid it out of fear. I never let my size dictate what I should wear—sometimes I love a body-con moment, but it’s not all I want.”