Right on the heels of releasing new ad campaigns starring Selena Gomez, Coach 1941 has revealed its global advertising campaign. It features models Imari Karanja, He Cong, Kiki Willems, Faretta, Hiandra Martinez, and Oscar Kindelan on the New York subway, probably on their way to their next Cool Kid adventure.
Advertisement – Continue Reading Below
SHOP: Coach 1941’s fall 2017 collection
Photographed by Steven Meisel, with styling by Karl Templer and art direction by Baron & Baron, the campaign is an ode to New York City with a nod to the ’70s, a different direction from spring 2016’s boho vibes.
“New York City is a continual inspiration, we’ve taken the Coach gang throughout the boroughs of the city, whether it be a scrap yard, a suburban street, or a park,” Coach creative director Stuart Vevers tells ELLE.com. “The subway is in a way a representation of the city itself—a melting pot. There is a certain ease to the Coach collection. While the pieces are special and very personal, the clothing and accessories are meant to work in the city. I always say the Coach girl works hard and expects her fashion to work just as hard.”
SHOP: All Coach 1941
In addition to the striking city-meets-great-American-outdoors-esque clothing, there’s also a good amount of diversity in this campaign. “Our cast are individuals with strong personalities. They all brought a lot of energy to the set,” Vevers says. “For me, diversity is modernity, in terms of race, gender, and identity. I feel it’s very important to reflect diversity in Coach campaigns and fashion shows, as well as our references. I think we’re living in a time where people aren’t just aspiring to stereotypical images of wealth—they’re aspiring to cool. And that’s what I really want Coach to stand for: cool.”
SHOP: New Coach handbag arrivals