Emily Ratajkowski (of female activism, Instagram, and ab crack fame) is adding another notch to her modeling belt.

Courtesy of brand

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Today DL1961 announces that she’s the face of its fall 2017 advertising campaign shot at the Plaza Hotel in New York by photographer Boo George.

Courtesy of brand

“Emily truly is the DL woman in her spirit, her style, her wit and her modern edge,” said Sarah Ahmed, creative director of DL1961 said in a statement. “Not only does she wear our denim incredibly well, but she also cares deeply about the things that matter to our brand—female empowerment, product sustainability and ethics. “

Courtesy of brand snuck on set at the shoot and got the fearless model to share her thoughts on skinny jeans, how she likes to celebrate her curves, when she feels her most empowered and more.

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