Hot off of KFC’s millennial-friendly fashion line, McDonald’s is the next fast food line to create a fashion moment. Meet the “McDCouture” collection, which is exactly what it sounds like: couture fashioned from all things McDonald’s.
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Those wrapper capes! Carton vests! It’s all very dramatic and red and yellow (naturally).
Lest you think McDonald’s is formally making a move toward becoming a fashion house, which wouldn’t even be the weirdest story of the year, let alone the day, the collection was put on by students at Miami International University of Art and Design, and used up a monster amount of McDonald’s packaging: “7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 ‘Happy Meal’ boxes, 2,900 sandwich boxes, 1,000 Sriracha sauce lids and 250 to-go bags.”
The amount seems appropriately massive; but considering that a local McDonald’s franchise provided the materials, it’s not as though the students themselves had to consume all of that. (Also, a used material challenge would be quiiite different.)
The challenge comes after the success of a similar feat in 2015, and the end result of all this McDesigning? A $5,000 scholarship, which went to Pablo Machado Palomeque. His design alone featured “7,000 butterflies made from 1,100 sandwich wrappers”: