Fashion


Puma face Selena Gomez stars in her second campaign for the athleisure brand, this time making a very strong case for adding millennial pink to your gym bag. Puma tapped Gomez to model its new En Pointe collection, which the Puma design team created with the dancers of the New York City ballet.

Alberto Turincio/Puma

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Alberto Turincio/Puma

Gomez was tapped because her flexible style captures the spirit of the collection. “Her fearlessness is reflected onto the collection with bold, statement pieces that command attention. Never boring. Never the same. Always on point,” the company said.

Alberto Turincio/Puma

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Alberto Turincio/Puma

Alberto Turincio/Puma

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Puma met with ballet dancers “to discuss the concept of movement and what a dancer needs to be at their best through long hours of rehearsals,” according to the company. “The PUMA En Pointe collection showcases linear elements, wide strapping, and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement.”

The collection introduces two distinct shoe styles: the high-rise Phenom Satin and Phenom Low Satin, both available in black and pink at puma.com.

Puma

Phenom Satin, Puma, $100. BUY HERE

Puma

Phenom Low Satin, Puma, $90. BUY HERE

Shop the Full En Pointe Clothes and Shoes Collection Here



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