Fashion


For reasons likely based somewhere in branding-101, saying your favorite bra is from Spanx elicits a lot of reactions of the “huh, really?” variety. Yet there are no two ways about it: In a category that has a lot of boxes to tick (comfort, looks, and fit as the biggest trio), Spanx styles reliably perform high in all categories. Its anchor style the Bra-llelujah! launched in 2004 and has sold three million to date. Now, a dozen years after it first hit the market, it’s been reimagined as a bralette.

Spanx’s new Bra-llelujah! bralette, available in 5 colors.

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“We wanted to create the best bralette on the market,” Spanx told ELLE.com (the resulting product retails for $48—buy it here). “We selected the coziest and most luxe materials, customized the coverage for the just right amount of support, and added our patented comfort hosiery technology wing and straps. It provides unparalleled comfort, versatility, and a natural, figure flattering look.”

Spanx’s new style—and the wide size range—signals an interest in bralettes for the busty. (Check out our review on the recent release of another bra that accumulated a 3,000-person wait list.) Like most bralettes, Spanx’s sizing skips the cup format available in XS through XL (the latter is meant to fit a 36 DD or 40C) instead.

SHOP Spanx’s Bra-llelujah bralette, $48; spanx.com



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