Fashion


If you go on vacation and you don’t Instagram, did it really happen? Well, of course it did, but that doesn’t mean you should skimp on humble-bragging with strategically posted sunsets, beachside piña coladas, and, of course, your It-swimsuit. From Rihanna’s favorite terry cloth set to Bond Girl reminiscent one-pieces, here are 2018’s hottest swimwear designers. The likes will start rolling in immediately.

Jade Swim

The Vibe: New Bond Girl

The Fan: Fashion insiders

The Filter: X-Pro II

The Getaway: Balearic Islands, Spain

Jade Swim Wrapped One Piece, $245; jadeswim.com

SHOP

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Hunza G

The Vibe: 1990 Pretty Woman

The Fans: Rihanna, Adwoa Aboah

The Filter: Reyes

The Getaway: Praia de Albandeira, Portugal

Hunza G Gloria Bikini, $180; net-a-porter.com

SHOP

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Bamba Swim

The Vibe: Aussie Babe

The Fan: Kourtney Kardashian

The Filter: Hefe

The Getaway: Cape Town, South Africa

Bamba Swim Vino Top, $79 AUD; bambaswim.com

SHOP

Bamba Swim Vixen Bottoms, $69 AUD; bambaswim.com

SHOP

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Rye

The Vibe: Sunny Side Up

The Fan: Michelle Monaghan

The Filter: Claredon

The Getaway: Punta Cana, Mexico

Rye Cackle Scalloped Triangle Bikini, $240; net-a-porter.com

SHOP

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Johanna Ortiz

The Vibe: Extra Extra

The Fan: Lauren Santo Domingo

The Filter: Juno

The Destination: Cartegena, Colombia

Johanna Ortiz Ruffled One Shoulder Bikini Top, $495; modaoperandi.com

SHOP

Johanna Ortiz Ensenada High Waist Bikini Bottom, $150; modaoperandi.com

SHOP

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Haight

The Vibe: New Retro

The Fan: Brazilian It-girls

The Filter: Ludwig

The Destination: Rio De Janiero, Brazil

Haight Striped Swimsuit, $277; farfetch.com

SHOP

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Morgan Lane

The Vibe: Cutesy

The Fan: Ashley Graham

The Filter: #nofilter

The Getaway: Palm Springs, California

Morgan Lane Lusiana Bikini Top, $135; shopbop.com

SHOP

Morgan Lane Lusiana Bikini Bottoms, $135; shopbop.com

SHOP

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Karla Coletto

The Vibe: Womanly and Youthful

The Fan: Beyoncé

The Filter: Hudson

The Destination: Santorini, Greece

Karla Colletto Prisma Mesh-Trimmed Swimsuit, $360; net-a-proter.com

SHOP

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Roxana Salehoun

The Vibe: Vintage Vixen

The Fan: Lena Dunham

The Filter: Sierra

The Getaway: Puerto Vallarta, Mexico

Roxana Salehoun Halter Bra, $144; roxanasalehoun.com

SHOP

Side Ruffle, $105; roxanasalehoun.com

SHOP

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Fella Swim

The Vibe: Hot Fun in the Sun

The Fan: Sports Illustrated Models

The Filter: Lark

The Destination: Yallingyup Beach, Australia

Fella Pierre Top, $143 AUD; fellaswim.com

SHOP

Fella Marco Bottom, $77 AUD; fellaswim.com

SHOP

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Ephemera

The Vibe: Unabashedly Girlish

The Fans: IG Influencers

The Filter: Aden

The Getaway: Costa Rica

Ephemera Sky Tie Front One Piece, $224; ephemeralive.com

SHOP

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Matteau

The Vibe: Minimalist Sex Appeal

The Fan: Rosie Huntington-Whiteley

The Filter: Perpetua

The Getaway: Harbour Island, Bahamas

Matteau Ring Bikini, $302; farfetch.com

SHOP

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Made by Dawn

The Vibe: Lo-fi SoCal

The Fan: Emma Roberts

The Filter: Nashville

The Getaway: Big Sur, California

Made by Dawn Arrow Ribbed Bandeau Bikini Top, $128; matchesfashion.com

SHOP

Made by Dawn Arc Ruffle Trimmed Bikini Briefs, $150; matchesfashion.com

SHOP

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