In unexpected, but supremely welcomed collaboration news: Victoria Beckham is teaming up with Reebok to create a new collection for the activewear brand!
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Set to be introduced in late 2018, Reebok x Victoria Beckham collection will join brands like Cottweiler and Vetements in the Reebok Innovation Collective, the initiative that focuses on developing footwear and apparel from runway designers and tech brands.
“I am incredibly excited to embark on this partnership built on shared values,” Beckham said in a statement. “I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”
If you weren’t down with athleisure before, I’m guessing this will change your mind!
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